 The professional approach.
Integration and coherence is the key to our approach in balloon advertising. Far from the somewhat condescending principle of sponsoring, Balloonair implements the professional principles of marketing and public relations.
|
 |
 |
Integration
Balloonair integrates your strategy and your sales objectives in a series of long term actions in which the balloon becomes the main medium ; including the financial spin-off and immediate knock-on effect on sales and distribution, personnel or journalists.
|
And coherence
As actions speak louder than words, it is obvious that our balloons allow for boundless creativity. The principle of unity, thus of coherence, allows you to have more contacts of a better quality. Balloonair takes special care in implementing such a coherence: from flight uniform to vehicles not to mention a permanent effort to ensure a successful collaboration with our services.
|
 |
An air of festivity
Some examples…Anything is possible !
- Participation in major public events : Popular festivals and fairs, official events, commemorations, …
- Sporting events : car racing, tennis, golf, cycling, …
- Inaugurations, anniversaries, grand openings, …
- Gestures for customers and consumers, for VIPs, distribution, representatives and staff, …
- Trade fairs, fancy fairs, fun fairs, …
The possibilities are endless. The most important thing is how to structure them and include them into a global plan which excludes improvisation.
Of course, the ideal would be to devise a coherent advertising campaign which uses the balloon as a means of communication as a whole and not just a flying logo.
Balloonair is able to devise and realise such programmes in direct line with your strategy. In Belgium…or anywhere else in the world.
|
 |
Cumulative effects.
To take off in an air show gathering 20 000 spectators is something…even if you seize the opportunity to sell on the spot, set up your stand, give out samples or documentation, the opportunity of television coverage, or to be seen in countless photos in the press is quite something else…increasing the effect of your advertising investment, over which you maintain full control.
The value of our experience justifies our professional will to implement the principles of integration and coherence in the analysis of your advertising and promotional aims. All campaigns using the hot-air balloon medium have shown a remarkable increase in trade results.
Advertising, promotions, public relations… and even advertising space: the balloon does all that and more! Moreover, its evocative power deeply strengthens the impact of advertising. The magical and dreamlike quality of hot-air balloons generates an exceptionally lasting memory. This pleasant memory is what improves contact with your potential clients.
The medium is the message, in your favour. The output and yield are immediate, your balloon allows you to imbue your target audience with your image. There's no doubt about it: the contact is cost effective despite the unequalled value of attention.
|
|
For advertising with extraordinary visibility and all information concerning your future balloon campaign call us in person at 010/ 845 007 or 0475/ 46 66 66. We will be happy to arrange to meet with you and provide you with any further details.
|
Our partners
|
|
